Virgin Radio UK has a new spoof TV ad launching today featuring Chris Evans and Graham Norton which includes a bit of an issue over the buscuits!
The tongue in cheek ad plays on how Chris might be regretting luring Graham to Virgin Radio.
Last September, Graham joined Chris on the Breakfast Show to talk about his latest bestseller, Home Stretch. At the time, Graham said he could see his house from the studios on the 17th floor of The News Building, and Chris teased him about joining.
The spoof ad sees Chris in a studio reflecting on whether he’s made a mistake as Graham is pampered in the control room. Chris ends up taking his frustration out on a ukulele and a guitar bemoaning: “All he does is two shows a week…. and he gets the nice biscuits!”.
Both The Chris Evans Breakfast Show with Sky and The Graham Norton Radio Show are ad break-free and are simulcast across sister stations Virgin Radio Anthems UK, Virgin Radio Chilled UK and Virgin Radio Groove UK.
Virgin Radio UK Content Director, Mike Cass said: “Chris Evans and Graham Norton are probably the most beloved broadcasters on UK radio. But they didn’t sign up to Virgin Radio just for the biscuits. They’re here because they love the creativity, the vibrancy and the music. They had a whale of a time making the ad together, and that energy sings through the screen.”
The Chris Evans Breakfast Show with Sky airs at 6.30am – 10am Monday to Friday and The Graham Norton Radio Show airs at 9.30am – 12.30pm on Saturdays and Sundays.