Heart Xmas and Smooth Christmas return to launch festive season

The festive season has officially begun today as Heart Xmas launches once again with non-stop festive music.

On Heart Breakfast this morning, Amanda Holden, described as the nation’s ultimate Christmas enthusiast, left Jamie Theakston live on-air while she dashed next door to officially switch on Heart Xmas for the season.

Smooth Christmas also makes its return today with the station promising “Always the Best Christmas Music”.

Amanda Holden said: “I absolutely love Christmas, and it can never come early enough in my household. To be the one switching on Heart’s official Christmas sister station is the fairy on top of the tree.

“From now until Christmas Day, I will be spinning festive songs non-stop, and I can’t wait for everyone to join in the fun.”

Sally Ardis, Senior Managing Editor of Heart and Smooth, added: “We know how much our listeners love starting the festive season early, and there’s no place better than Heart Xmas and Smooth Christmas.

“The countdown to Christmas has officially begun, and we are thrilled to be bringing festive feel-good and timeless hits to millions of listeners every single day.”