Audience figures show Ken Bruce still on the up as Radio 2’s losses slow
The latest radio audience listening figures show that Ken Bruce is still gaining listeners at Greatest Hits Radio but Radio 2’s decline has slowed.
According to the industry body, RAJAR, there hasn’t been much change over the last three months in listening habits, but overall commercial radio now has 7.8 million more listeners than the BBC, with the gap growing from 4.8 million in Q4 2022.
Ken Bruce now has 3.8 million listeners tuning in each week to his Greatest Hits Radio show, up 100,000 since October. He started at the station with 3 million listeners in April.
Meanwhile, Simon Mayo has the UK’s No.1 commercial Drivetime show with a record 2.5 million listeners and Rossie at Breakfast has a record 2.8 million weekly listeners.
This means that Greatest Hits Radio is continuing to grow, now reaching 6.8 million weekly listeners which is up by 69.8% from the same period last year.
BBC Radio 2 has seen a slight decrease in listening from 13.4 million to 13.3 million in the last quarter. Zoe Ball has seen a small increase up from 6.5 million to 6.56 million.
At Heart, the Breakfast Show with Jamie Theakston and Amanda Holden is still the top commercial breakfast programme and is bigger than Radio1’s Breakfast nationally.