Capital unveils Capital Buzz Artist of the Month spotlighting new talent
Capital and its Gen-Z pop culture brand, Capital Buzz, have announced the Capital Buzz Artist of the Month, which champions emerging talent in music.
Building on the success of Capital Buzz’s dedicated performance slot at Capital’s Jingle Bell Ball with Barclaycard in December last year, the initiative sees one breakthrough artist championed each month with full support on-air, online and outdoor platforms.
The Jingle Bell Ball saw Capital Buzz Artists Alessi Rose and Rose Gray making their debuts on the iconic stage at The O2 in London.
Their appearances highlighted the fast-growing momentum behind both artists and demonstrated the scale of exposure Capital Buzz can offer to acts at a crucial stage in their careers.
Capital says the new Artist of the Month initiative is designed to build on that momentum, offering sustained support rather than one-off moments, and using the full reach of Global’s radio, digital and outdoor network.
Today, singer-songwriter Audrey Hobert has been announced as January’s Capital Buzz Artist and One to Watch.
The American artist first gained attention with her debut single Sue Me, which quickly built traction online, before she released her debut album Who’s the Clown? in August last year.
She is now preparing for a busy year ahead, with plans for a UK, Australian and New Zealand tour, alongside continued releases aimed at building her growing international fanbase.
Jack Morlen, Director of Artist & Entertainment Relations at Global, said: “Off the back of incredible debut moments for Alessi Rose and Rose Gray at Capital’s Jingle Bell Ball with Barclaycard, we’re thrilled to officially launch the Capital Buzz Artist of the Month.
“We know just how powerful early support can be for artists and now we’re taking that commitment even further with this new Capital Buzz Artist opportunity.
“It’s incredibly exciting to launch with January’s Capital Buzz Artist Audrey Hobert, who perfectly embodies the new wave of talent we want to champion.
“This allows us to support emerging artists in a way only we can, through the full force of our on-air, online, and outdoor platforms.”