iHeartMedia has announced its subsidiary RCS has acquired Greece-based online audio technology company Radiojar.
Radiojar is a cloud-based audio playout platform, and will sit alongside RCS to offer extra services to clients of each company.
The company says iHeartMedia, and other RCS clients, will now have a platform to easily combine or parse individual audio elements such as DJ voice tracks, music and broadcast spots to create, manage, distribute and monetize streams, podcasts and other audio content in real-time from anywhere.
As part of the acquisition, Radiojar will also continue to provide tools that allow independent podcasters, radio stations and individuals to instantly create their own radio stations and broadcast from anywhere in the world.
“Because we lead in all audio categories and understand the entire landscape, from broadcast radio to streaming radio to podcasts, we are always looking for next-generation technologies and services that can complement the overall audio ecosystem,” said Rich Bressler, President, COO and CFO for iHeartMedia, Inc.
“We recognize that broadcast radio has a very unique set of programming tools that make listening a smoother and more enjoyable experience. These new capabilities will allow for the seamless nature that has only been available on radio to transition to other audio mediums including digital stations and podcasts.”
iHeartMedia also recently purchased Jelli, Inc., the technology company for programmatic buying and selling of broadcast radio and the technology platform that powers its SoundPoint programmatic platform; and Stuff Media LLC which included the HowStuffWorks podcasting business.
“Complementing our recent announcements about our cloud-based scheduling, playout and disaster recovery services, this acquisition will help RCS bring an even wider range of sophisticated online broadcast tools to our customers,” said Philippe Generali, President and CEO, RCS. “In the near future, using cloud-based technology, it will be possible to launch a brand-new radio service across broadcast and digital within minutes of the original idea. The ultimate ‘pop-up’ radio station, if you will.”
“The Radiojar team is excited to be joining forces with the largest audio company in America – iHeartMedia, as well as RCS – a company known around the world for its audio software innovation.” said Stathis Koutsogeorgos, CEO of Radiojar.
“We share a vision about the importance of cloud-based technologies, and we look forward to the opportunity to evolve and offer our products and services to an even wider audience.”