Stations across the Hits Radio and Greatest Hits Radio Networks have helped to raise over £1million so far for Bauer Media’s charity, Cash For Kids, in their latest urgent appeal.
After only two weeks, £1,129,418 has been raised to help UK families cope with the effects of Coronavirus. The money means that over 225,000 children will benefit from donations, which will go towards covering basic essentials such as food and heating.
Hits Radio’s Gemma Atkinson said “We have been blown away by all the support from listeners up and down the country who have been digging deep to help families struggling in their local area.
“Every donation goes a long way in helping improve the daily lives of these children, and we urge anyone that would like to help to please visit the Cash For Kids website where you can see how your small act of kindness can make a huge difference.”
The charity continues to urge listeners to donate to the appeal, which is aimed at helping the most vulnerable in communities who may be feeling the direct effects of the virus. These include families on zero hours contracts who may be facing reduced or completely cut-back hours, or no access to sick pay.
Donations from listeners on Bauer’s local radio stations directly fund grants, made available to bring underprivileged children hot meals if they are no longer in school, or help parents cover bills at home.
Sally Aitchison MBE, MD of Cash for Kids said “We’d like to send our heartfelt thanks every person who has donated to this hugely urgent cause. We are uniquely placed in local communities to identify the families who need help the most, and your donations will make a big difference to anyone on living in or on the brink of poverty, that will be really feeling the pressure right now.”